Need feedback on 1'st draft of new logo

[B-Faithful]

I like it... However just remember when you go big time and want to sell shirts and hats or print catalogs that a good logo should also look good in one or two colors. Look at the new MSSA logo for example and branding.

Given that it is a header for a web store.. I like it.

[240 LTS]

I believe separation is key.
Look at other signs, logo's, lettering as you drive down the road.
Some are a total waste of money in that you can't read it or tell what it is until you get right on top of it.

Are you doing anything with crabs, ie; traps, nets, etc? Or do you have the crab there due to it's relationship with the bay?
If you do not sell anything in relationship to the crab then I say drop it. It will only add confusion to what your business is geared toward.

I always think of an "Outfitter" as someone or company that takes you hunting or fishing and is able to "outfit" you with everything from travel to sleeping arrangements, to clothing to the actual gear you will be using to acquire your quarry.

Don't mean to be critical just constructive. Just how as a customer that knows nothing about you business would view it for the first time. It needs to get their attention first then hold it long enough to regesiter in their brain.
For them to say "Oh, that's a tackle company, I like their logo!".
It is an attention getter and should make them want to check into you business further, then actually buy something.

JMHO.

Francis,
I like it, and remember, you know a guy in the clothing business who can get you SWEET pricing when you make the big time!!!

[Francis]

Mark,
Say I needed close to a thousand shirts for a summer camp in the next few months. Could you hook me up?

[JoshKaptur]

Somfin's not right with that feesh's head.

[spynet000]

Originally Posted by JoshKaptur

Somfin's not right with that feesh's head.

It has a croaker head! you're right

Originally Posted by Francis

Mark,
Say I needed close to a thousand shirts for a summer camp in the next few months. Could you hook me up?

Francis, Easy....

[kevlar]

Any ideas for your web address? I checked and some co. in Idaho has your name on the web. You might be able to use .net.

[Francis]

Thanks guys,

I am bringing this back to our graphic kid. We wanted the logo to be half catoony hence the unrealistin joints on the crab, and weird head on the fish, and the orange rod (who uses those things anyway ) Right now it's like 3/4's realistic and 1/4 cartoony so it makes you go wait it's not perfect. . . I think it needs to be less perfect.

We own the domain www.tightlinesoutfitters.com lines with an "s". www.tightlineoutfitters.com is the one owned by the Colorado company.

It's starting to come together anyway. . .